The Digital revolution has released businesses from their fixed place of work and made them globally available in a mobile mode 24 by 7. Everything a customer needs from a physician’s counsel to groceries is available through a mobile service/solution on a handheld mobile device. Digital Marketing is about marketing your product offering or your mobile solutions and services on hand held devices itself is now a necessity.
A study has shown that customers are potentially available 12 or more hours a day on handheld devices. This is perhaps the number one reason why Digital Marketing on Mobile devices is so crucial. The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our addiction to them are fixtures of the modern marketing era. Incedo Inc. is a Bay Area-headquartered technology firm with operations across North America, South Africa and India. Incedo Inc has vast experience in the mobile services area and work closely with the clients to help them achieve there digital marketing strategy.
Mobile devices have fundamentally changed the way we utilize or use our free time. Whenever people have a few minutes to spare, picking up a mobile phone to log onto to Facebook, LinkedIn or WhatsApp is a universal response. Social media apps like Facebook or WhatsApp have got people hooked to it to such an extent that companies have realized that it is easy to make predictions about people by studying there online presence and behavior. A large number of businesses, e-commerce in particular, have seen the trend where customer interaction through mobile & smart devices has already surpassed the collective interaction with the customers through all other channels. Handheld or mobile devices and hence, mobile solutions and services, are now a gold mine for the marketers.
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Digital Marketing and Inbound Marketing:
Digital marketing is everywhere. Through Digital marketing, marketers can target mobile users with relevant, appropriate and well-timed communications. Banners, digital advertisements, brochures, blogs, videos even websites are all part of Digital marketing. Marketers now have a new way to engage with customers by providing the right content with the right context, but all at the right time and in the right format.
An offshoot of Digital marketing is Inbound marketing. If we delve deeper, Inbound Marketing is customer centric with an emphasis on assisting customers by sharing content and information which is useful for customers in their buying journey. Inbound methodology is centered around
the following:
An offshoot of Digital marketing is Inbound marketing. If we delve deeper, Inbound Marketing is customer centric with an emphasis on assisting customers by sharing content and information which is useful for customers in their buying journey. Inbound methodology is centered around
the following:
- Attracting buyers – The trick as we discussed earlier is to be found on the Internet. And be found by the right people who are interested in your products. Search Engine Optimization, Social Media marketing, Blogging etc. are just some of the ways to be there and be found.
- Converting – The purpose of attracting buyers is to assist them in the buying process and convert visitors to “leads”.
- Close – Once converted to “leads”, an Inbound marketer will want to close these leads to customers.
- Delight customers – An Inbound marketer surely wants to “keep” his customers and keep them delighted. Delighted customers become the product/business promoters. Incedo
Content and Context:
A very fundamental aspect of Inbound marketing is to be able to bring contextualization to life. Context in the Inbound marketing space is about answering questions like “Who am I creating this mobile service or content for?” “What are my buyers interested in? or even “Who are my buyers?” “Are my buyers in the Awareness stage of buying, consideration stage or decision stage in their buying journey?”
Mobile marketing campaigns created by Incedo’s Mobile services and solutions team believes in targeting individuals based on their social interaction patterns, demographics, location etc. have delivered much higher conversion rates as compared to non-customer centric solutions. Incedo’s smart Mobile services and solutions make it possible for marketers to increase revenue, customer base and also customer engagement index via the hand held devices. Incedo Inc. has dedicated Mobile services teams across operations in North America, South Africa and India who continually focus on digital innovation and mobile services for enterprises. Incedo Mobile services and solutions “Center of Excellence” powers the latest Mobile technology to implement sharp Digital strategies for clients globally. Jobs at Incedo